PaddyPower.com domain abandons its RTE football sponsorship alliance

In Ireland and online gaming behemoth Flutter Entertainment has reportedly announced that its PaddyPower.com sportsbetting domain has cancelled the sponsorship deal it held with national television and radio broadcaster Raidio Teilifis Eireann (RTE).

According to a Monday report from the Irish Independent newspaper, the Malta and United Kingdom-licensed site paid a six-figure fee earlier in the year so as to be able to promote its services during every live international football game being shown by the state-run broadcaster. This eight-game arrangement purportedly included a provision that saw the logo for PaddyPower.com appear alongside the on-screen clock and live score graphic during 2022 FIFA World Cup qualifying contests featuring Stephen Kenny’s national side.